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    • The Process
    • Mortgages
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    • Selling with Laura
    • Marketing Plan
    • Staging and Photography
    • What’s Your Home Worth?
    • Sellers Consult
  • Meet Laura
  • Vendor Guide
  • Let’s Talk

Call 703.283.6120 to discuss your real estate needs

Laura@GuidingYourMove.com
Laura Schwartz, RealtorLaura Schwartz, Realtor
  • Home
  • Buying
    • The Process
    • Mortgages
    • Buyer Consult
    • Search
  • Selling
    • Selling with Laura
    • Marketing Plan
    • Staging and Photography
    • What’s Your Home Worth?
    • Sellers Consult
  • Meet Laura
  • Vendor Guide
  • Let’s Talk

Marketing Plan

Pre-Market Plan

    • Home walk-through with advice on where to declutter, clean, repair and/or replace
    • Staging services, if necessary
    • Service provider referrals
    • Finishing touches (reorganize books on shelves, provide artwork for the walls if necessary, clear off counters for photos)
    • Professional photography with floorplan measurements
    • 3D Matterport tours
    • Full color brochures with photos and text description
    • Map of amenities and directions for agents to show
    • House location survey for buyers/agents to see when in the house, if available
    • Brokers open house with catered lunch on the Tuesday before the property goes live
    • Advertisements sent to targeted geographic agents most likely to have a buyer for the property a week before the event

Coming Soon

    • The rules for how “Coming Soon” advertising have changed considerably since 2019.
    • Coming soon status in BrightMLS means that the property can NOT be shown until it is “active” but that it can be advertised publicly, once it is:
      • Coming soon email blast to other real estate agents across all firms
      • Coming soon social media post (Facebook, Instagram)
      • Coming soon rider on the sign post with For Sale sign, when allowed
      • Custom website for your home with individual rider on the signpost (when applicable)
      • Every reference online and in print will be pointed to the custom website

How We Sell It

    • Written in a language that will speak to the most likely buyer of the home
    • Most buyers want the facts: short & concise
    • Pet restrictions, if applicable
    • No real estate clichés
    • Community and local features
    • Historical and/or street specific intel (when appropriate)
    • Community highlights: Restaurants, Shopping, Parks, Schools, Attractions, Public transportation

Things To Make It Easy To See

    • Brochure box on the sign post checked frequently to make sure it’s not empty
    • Sentrilock (electronic lockbox) and backup key in Combo box

Just Listed Marketing

    • Cross posted to thousands of websites including Realtor.com, Trulia, Zillow, McEnearney and syndication to every other brokerage website and affiliates
    • Open House first Sunday on the market
    • Promoted on every website and MLS

Ongoing Marketing

    • Each agent showing will receive a feedback request via email that will be shared with you. If no response is received, a call is placed to the agent within 48 hours of their showing.
    • Weekly visits to the property to check on the condition, marketing material in the unit and in the box on the sign post, keys, and make sure it’s show ready
    • Weekly updates on competing properties and closed sales
    • Weekly updates on showing totals and feedback
    • If feedback is similar from each agent, and it’s something that can be changed, will adjust as necessary

Price Reduction Strategy

    • If a price reduction becomes necessary, a whole new round of marketing will take place
    • Price reduction post to Blog, Agents, Database
    • Price reduction ads on Instagram and Facebook with best photo of the home or a collage
    • Open House for new buyer pool

Under Contract Marketing

    • Continued advertising for a backup offer as a security
    • “Sale Pending” rider on sign post
    • “Sold” rider on sign post once all contingencies are released
Reviews on Zillow
4020339
"While looking for a realtor to sell our house our number one requirement was trust. We had to have someone we trust since we would be moving out of ... more "
5.0/5.0
by Libby hoffmann
4017009
"Laura is definitely the agent you want! We had the pleasure of working with Laura to sell our condo and buy our first SFH. Although this was not my ... more "
5.0/5.0
by zuser20150107163310068
3909271
"Laura was absolutely wonderful to work with and we highly recommend her! We were first-time home buyers and relied heavily on her as a result. She ... more "
5.0/5.0
by megmcg 1
  • Laura Schwartz
  • McEnearney Associates
  • 374 E Maple Ave, Suite 202, Vienna, VA 22180
  • 703.283.6120
  • laura@guidingyourmove.com

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Does your Realtor(R) have a marketing plan? 
🙋🏻‍♀️ this one does. And it’s standard on all of my listings regardless of price range. 
Have a unique feature to highlight? Let me get creative on how to showcase it 🤩 

15 years of experience only helps you get to your goals faster. 👏🏻🫶🏻

#viennava #viennavirginia #townofvienna
Yesterday, I had a sweet family close on this beau Yesterday, I had a sweet family close on this beautiful home in #viennava. I was reflecting on their homeownership journey and wanted to give you a real life how it happened:

1. How they found me: referral from a past client 🤩
2. Time between initial consultation and closing: 10 months
3. How many other offers we wrote and lost: 1
4. The mission was to find a house within the same school zone by the end of June.

Mission accomplished. Congrats M & E!! 🏡

#viennavirginia #townofvienna #viennavaliving #homeownership #firsttimebuyer #notateardown
Today's @tysonsreporter neighborhood expert post i Today's @tysonsreporter neighborhood expert post is an updated list of outdoor dining options in and around Vienna. Covid had some temporary changes that allowed for more outdoor seating options, but since then the Town has removed many of them. This is an updated list of restaurants with tables outside to enjoy during the coming summer months. Thanks for the inspo Christina! Link in bio.

#viennava #livinginviennava #viennavirginia #realtormom #shoplocal #townofvienna
🌸 Coming Soon 🌸 📌 707 N Oakland St Arling 🌸 Coming Soon 🌸
📌 707 N Oakland St Arlington VA 22203
3 Bedrooms, 2 Bathrooms, About 1300 sq ft
Duplex just 2 blocks to the VA Square Metro and steps to the new Ballston Quarter, fully renovated and backs to open green space called Gum Ball Park! Stunning kitchen renovation gives you new shaker cabinets, tile backsplash, gas range, stainless steel appliances, quartz counters, pantry cabinet and hardwood floors.
This house is just so well done top to bottom
See it for yourself next week! We go live on June 1st

📲Photos and floorplan available at www.707Oakland.com

$875,000
Pro Tip: don’t put your house on the market with Pro Tip: don’t put your house on the market with this. 🤢
I wanted to give you a free resource if you're loo I wanted to give you a free resource if you're looking at appliances, having trouble with appliances, or recently purchased a home with appliances in it. Appliance411.com is great for checking recalls, finding DIY parts, a helpful Q&A Forum, and help if you want to shop for new appliances. A great free resource for homeowners!

#viennava #homeappliances #homeowner #diy #appliancerepair
Who wants some @vivavienna insider tips? Check out Who wants some @vivavienna insider tips? Check out todays @ffxnow neighborhood expert post for my scoop! It’s my favorite weekend of the year!! 🎢

#viennava #viennavirginia #townofvienna #throwbackpic
🔥 Just Listed in the Town of Vienna 🔥 📌 4 🔥 Just Listed in the Town of Vienna 🔥
📌 420 Center St S Vienna VA 22180
End unit, 3 bedroom townhouse with 2 full baths and 2 half baths. Santos Mahogany wood floors throughout the main level, 2016 kitchen renovation, primary bedroom with brand new carpet, en-suite bath, and custom closet organizers, walk-out basement with full size windows for tons of natural light.
Lots of upgrades include roof, HVAC, water heater, and more.
Could rent for $2850 if you're looking for a rental! 

Location also can't be beat - 1 block to the Community Center, W&OD Trail, closeby to Whole Foods, Patrick Henry Library, Giant, Vienna Elementary, Waters Field, Downtown Church Street, and the Town Green!

Open Sunday 1-3pm
$675,000

Staged by @jlarnolddesigns 
Photos by @teamtruplace 

Find more photos and floorplan at www.420CenterSt.com

#viennava #townofvienna #viennavaliving
So grateful for another year in this magazine! Tha So grateful for another year in this magazine! Thank you @northernvirginiamag for the honor of making your Top Producing Agents list for 2022 sales. 🥰🏡 

#viennava #agentswhoworkharderforyou @mcenearney.mclean grateful to be at a company who helps to elevate all the marketing!
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© 2023 • Laura Schwartz • McEnearney Associates iamge