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    • Sellers Consult
  • Meet Laura
  • Vendor Guide
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Call 703.283.6120 to discuss your real estate needs

Laura@GuidingYourMove.com
Laura Schwartz, RealtorLaura Schwartz, Realtor
  • Home
  • Buying
    • The Process
    • Mortgages
    • Buyer Consult
    • Search
  • Selling
    • Selling with Laura
    • Marketing Plan
    • Staging and Photography
    • What’s Your Home Worth?
    • Sellers Consult
  • Meet Laura
  • Vendor Guide
  • Let’s Talk

Marketing Plan

Pre-Market Plan

    • Home walk-through with advice on where to declutter, clean, repair and/or replace
    • Staging services, if necessary
    • Service provider referrals
    • Finishing touches (reorganize books on shelves, provide artwork for the walls if necessary, clear off counters for photos)
    • Professional photography with floorplan measurements
    • 3D Matterport tours
    • Full color brochures with photos and text description
    • Map of amenities and directions for agents to show
    • House location survey for buyers/agents to see when in the house, if available
    • Brokers open house with catered lunch on the Tuesday before the property goes live
    • Advertisements sent to targeted geographic agents most likely to have a buyer for the property a week before the event

Coming Soon

    • The rules for how “Coming Soon” advertising have changed considerably since 2019.
    • Coming soon status in BrightMLS means that the property can NOT be shown until it is “active” but that it can be advertised publicly, once it is:
      • Coming soon email blast to other real estate agents across all firms
      • Coming soon social media post (Facebook, Instagram)
      • Coming soon rider on the sign post with For Sale sign, when allowed
      • Custom website for your home with individual rider on the signpost (when applicable)
      • Every reference online and in print will be pointed to the custom website

How We Sell It

    • Written in a language that will speak to the most likely buyer of the home
    • Most buyers want the facts: short & concise
    • Pet restrictions, if applicable
    • No real estate clichés
    • Community and local features
    • Historical and/or street specific intel (when appropriate)
    • Community highlights: Restaurants, Shopping, Parks, Schools, Attractions, Public transportation

Things To Make It Easy To See

    • Brochure box on the sign post checked frequently to make sure it’s not empty
    • Sentrilock (electronic lockbox) and backup key in Combo box

Just Listed Marketing

    • Cross posted to thousands of websites including Realtor.com, Trulia, Zillow, McEnearney and syndication to every other brokerage website and affiliates
    • Open House first Sunday on the market
    • Promoted on every website and MLS

Ongoing Marketing

    • Each agent showing will receive a feedback request via email that will be shared with you. If no response is received, a call is placed to the agent within 48 hours of their showing.
    • Weekly visits to the property to check on the condition, marketing material in the unit and in the box on the sign post, keys, and make sure it’s show ready
    • Weekly updates on competing properties and closed sales
    • Weekly updates on showing totals and feedback
    • If feedback is similar from each agent, and it’s something that can be changed, will adjust as necessary

Price Reduction Strategy

    • If a price reduction becomes necessary, a whole new round of marketing will take place
    • Price reduction post to Blog, Agents, Database
    • Price reduction ads on Instagram and Facebook with best photo of the home or a collage
    • Open House for new buyer pool

Under Contract Marketing

    • Continued advertising for a backup offer as a security
    • “Sale Pending” rider on sign post
    • “Sold” rider on sign post once all contingencies are released
Reviews on Zillow
4020339
"While looking for a realtor to sell our house our number one requirement was trust. We had to have someone we trust since we would be moving out of ... more "
5.0/5.0
by Libby hoffmann
4017009
"Laura is definitely the agent you want! We had the pleasure of working with Laura to sell our condo and buy our first SFH. Although this was not my ... more "
5.0/5.0
by zuser20150107163310068
3909271
"Laura was absolutely wonderful to work with and we highly recommend her! We were first-time home buyers and relied heavily on her as a result. She ... more "
5.0/5.0
by megmcg 1
  • Laura Schwartz
  • McEnearney Associates
  • 374 E Maple Ave, Suite 202, Vienna, VA 22180
  • 703.283.6120
  • laura@guidingyourmove.com

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While it might be rainy outside, summer concert se While it might be rainy outside, summer concert season is right around the corner and tickets are already on sale for Wolf Trap  shows! Some are sold out, some have ticket sales beginning in February. Either way, here are my best tips for attending a concert! Shoutout to Molly Peng and Katie Fry Charnoff  for their contributions! Link in bio for my @ffxnow and @tysonsreporter #neighborhoodexpert column.

#viennava #viennavaoutdoors #outdoorconcerts #WolfTrap #realtormom
Just here to say - Go Birds! 🦅🏈 Just here to say - Go Birds! 🦅🏈
Offer deadlines are back. Not sticking to your wor Offer deadlines are back. Not sticking to your word is back. Cool ✌🏻

#realtors #realtorlife #offerdeadlines #homebuying #buyers #viennava
Today's small business is inspired by spring train Today's small business is inspired by spring training around the corner! You know him, you love him, and if you have a kid who plays baseball or softball, you might need him...Mr. @wflancman, the man behind @viennaprimebaseball He offers private and semi-private lessons for pitching and hitting. He can do coaching clinics and team practices. He's worked with my own son and he's so good with the kids both at developing their skills but also their attitudes.  We're still working on that last one 🤠.

#viennava #viennabaseball #viennalittleleague @vienna_little_league #baseballmom #realtormom #littleleague #baseballplayers
Let's talk a loan recast. What is it? A way to red Let's talk a loan recast.
What is it? A way to reduce your principal balance of your mortgage, and in turn reduce your monthly payment.
How do you do it? Contact your loan servicer and find out the details, which includes any minimum payments at the current loan, minimum lump sump payment, and any associated fees.
Who should do it? Anyone with excess cash or sudden influx of cash who might want to reduce their monthly payments
Why you should care: When you go to buy or sell a house, there's no one size fits all approach. You need someone who can educate you and think creatively on how to get you from point A to point B

#whoyouhirematters #viennva #viennavarealtor #realtorsofinstagram #strategymatters
Holy moly, what a difference a few weeks makes. L Holy moly, what a difference a few weeks makes. 
Last month we were talking 2-1 rate buy downs and seller credits. 
This week we are back to pre offer inspections and multiple offers everywhere. From Arlington to Woodbridge (and I’ve heard the same nationally). 
The market is back 🔥 
*SELLERS* don’t wait for April if you don’t have to! There will be more inventory to compete with. ☎️ me.
January Raffle Time!! Enter by Friday at Noon for January Raffle Time!! Enter by Friday at Noon for a $25 gift card! Enter at www.SchwartzRaffle.com. If you're not a coffee drinker, they have amazing muffins and hot chocolate too!
Sometimes the market even surprises me. the spring Sometimes the market even surprises me. the spring market is here! 🚨
This week @fairfaxcountypublicschools has a 2-hour This week @fairfaxcountypublicschools has a 2-hour early release on Wednesday, followed by 2 days off. So if you have kids who need to occupied, let me share some ideas with you! First: @hammerzonesports and Nothing But Net LLC are having camps with details on my @tysonsreporter post today (Link in bio under neighborhood expert). The other idea we recently did with my own kids was to watch the movie National Treasure and then go to the @usnatarchives Museum, where you can see the Bill of Rights, Constitution, and Declaration of Independence, BUT you can also see the NFL super bowl trophy from the @chiefs, a whole exhibit on Title IX, and learn more sport facts and traditions if your kids aren't totally into history. Read my article for a pro tip to save time!

#viennva #dcmuseums #dcmuseumswithkids #schoolholidays #fcpsschools #baseballcamp #baseball #baseballmom #realtormom #daycamps
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