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Call 703.283.6120 to discuss your real estate needs

Laura@GuidingYourMove.com
Laura Schwartz, RealtorLaura Schwartz, Realtor
  • Home
  • Buying
    • The Process
    • Mortgages
    • Buyer Consult
    • Search
  • Selling
    • Selling with Laura
    • Marketing Plan
    • Staging and Photography
    • What’s Your Home Worth?
    • Sellers Consult
  • Meet Laura
  • Vendor Guide
  • Let’s Talk

Marketing Plan

Pre-Market Plan

    • Home walk-through with advice on where to declutter, clean, repair and/or replace
    • Staging services, if necessary
    • Service provider referrals
    • Finishing touches (reorganize books on shelves, provide artwork for the walls if necessary, clear off counters for photos)
    • Professional photography with floorplan measurements
    • 3D Matterport tours
    • Full color brochures with photos and text description
    • Map of amenities and directions for agents to show
    • House location survey for buyers/agents to see when in the unit
    • Brokers open house with catered lunch on the Tuesday before the property goes live
    • Advertisements sent to targeted geographic agents most likely to have a buyer for the property a week before the event

Coming Soon

    • The rules for how “Coming Soon” advertising have changed considerably since 2019.
    • Coming soon status in BrightMLS means that the property can NOT be shown until it is “active” but that it can be advertised publicly, once it is:
      • Coming soon email blast to other real estate agents across all firms
      • Coming soon social media post (Facebook, Instagram)
      • Coming soon rider on the sign post with For Sale sign, when allowed
      • Custom website for your home with individual rider on the signpost (when applicable)
      • Every reference online and in print will be pointed to the custom website

How We Sell It

    • Written in a language that will speak to the most likely buyer of the home
    • Most buyers want the facts: short & concise
    • Pet restrictions, if applicable
    • No real estate clichés
    • Community and local features
    • Historical and/or street specific intel (when appropriate)
    • Community highlights: Restaurants, Shopping, Parks, Schools, Attractions, Public transportation

Things To Make It Easy To See

    • Directionals placed from major road to the property, if allowed
    • Brochure box on the sign post checked frequently to make sure it’s not empty
    • Sentrilock (electronic lockbox) and backup key in Combo box

Just Listed Marketing

    • Cross posted to thousands of websites including Realtor.com, Trulia, Zillow, McEnearney and syndication to every other brokerage website and affiliates
    • Open House first Sunday on the market
    • Promoted on every website and MLS

Ongoing Marketing

    • Each agent showing will receive a feedback request via email that will be shared with you. If no response is received, a call is placed to the agent within 48 hours of their showing.
    • Weekly visits to the property to check on the condition, marketing material in the unit and in the box on the sign post, keys, and make sure it’s show ready
    • Weekly updates on competing properties and closed sales
    • Weekly updates on showing totals and feedback
    • If feedback is similar from each agent, and it’s something that can be changed, will adjust as necessary

Price Reduction Strategy

    • If a price reduction becomes necessary, a whole new round of marketing will take place
    • Price reduction post to Blog, Agents, Database
    • Price reduction ads on Craigslist, Instagram and Facebook with best photo of the home or a collage
    • Open House for new buyer pool

Under Contract Marketing

    • Continued advertising for a backup offer as a security
    • “Sale Pending” rider on sign post
    • “Sold” rider on sign post once all contingencies are released
Reviews on Zillow
4020339
"While looking for a realtor to sell our house our number one requirement was trust. We had to have someone we trust since we would be moving out of ... more "
5.0/5.0
by Libby hoffmann
4017009
"Laura is definitely the agent you want! We had the pleasure of working with Laura to sell our condo and buy our first SFH. Although this was not my ... more "
5.0/5.0
by zuser20150107163310068
3909271
"Laura was absolutely wonderful to work with and we highly recommend her! We were first-time home buyers and relied heavily on her as a result. She ... more "
5.0/5.0
by megmcg 1
  • Laura Schwartz
  • McEnearney Associates
  • 374 E Maple Ave, Suite 202, Vienna, VA 22180
  • 703.283.6120
  • laura@guidingyourmove.com

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Just Listed and this gem will surprise you! 📍40 Just Listed and this gem will surprise you!
📍4009 Justine Dr Annandale VA 22003
😍Renovated TOP to BOTTOM
🛏4 Bedrooms
🛁3 Bathrooms
New 2020 Kitchen, LED Recessed lighting throughout, new bathrooms, new windows, 10 year old roof, 2 fireplace (1 wood, 1 gas), light hardwood floors, fully fenced yard, and so much more!
🏡Close to Larchmont Park, Mason District Park, Barcroft Plaza, Pincecrest Plaza, Mosaic, and Bailey's Crossroads
$750,000
Full property tour by @teamtruplace  https://tour.truplace.com/property/116/94718/
Yesterday was one of the most stressful days of my Yesterday was one of the most stressful days of my entire real estate career. Part of what makes me good but also stresses me out, is that I get emotionally invested with every single client. I feel their stress and I try to shield them from everything I can, but also, try to be fair and honest to everyone.
Let's start with my listing on Fern in Annandale:
This charming split level received 23 offers yesterday. That's a LOT of phone calls and emails to keep track of. In the end, they picked a really easy contract and will happily pass the key on in just 14 days. Stay tuned for how much that one sold for 🔥
Then we turn to this charming red door Colonial in Fairfax Station. My sweet buyers beat out 14 other contracts to win this home and it took ever ounce of negotiating and sweet talking and frankly, begging, to come out with the contract. They'll get the keys to their new home in just 30 days and when the listing agent called me to tell me we got it (and I was on speaker, unbeknownst to me), I squealed like a little girl with joy which made everyone laugh. A quick exchange of thanks and inside info, a quick round of meant to be goosebumps, and one happy phone call later, this was wrapped up.

But then there's the other contract that didn't win. So on the highest of highs, comes the worst part of my job - delivering the news to my own clients that they lost a house, plus phone calls to 22 agents for them to make that call to their own clients. 

This market is NOT for the faint of heart. It's certainly not much fun, regardless of what you hear or read. Even as a seller who has to review 20+ contracts, it's mind-blowing and stressful.

But today is a new day...a new house in Annandale coming tomorrow that is adorable! I'll share pictures tomorrow, and 2 sellers who close on their sales today. And the world keeps turning....🕵️‍♀️ to find more houses for clients.
Thanks to @novarealproducers magazine for naming m Thanks to @novarealproducers magazine for naming me to their Top 40 Under 40 list of real estate agents!
Today's #FridaySpotlight is the @theflagshipcarwas Today's #FridaySpotlight is the @theflagshipcarwash in #ViennaVA. It's an efficient loop through a drive-through car wash (you stay in the car), then you can either vacuum yourself for free, or you can put it on the conveyor built (get out), and they'll detail the inside in under 5 minutes. Super efficient and with the snow/rain we've had lately, I go often to keep my car clean!

#TheRangeIsStillNotMyCar #dreamcar #selfcare #carlove #smallbusiness
Just Listed! 📍6751 Fern Lane, Annandale, VA 220 Just Listed!
📍6751 Fern Lane, Annandale, VA 22003
3-4 Bedrooms, 2.5 Bathrooms
Fully Fenced, Renovated
Close to @starbucks, @tacorock_, Barcroft Plaza, Pinecrest Plaza, and @Mosaic 
🔥$650,000
After just 11 days on the market, 2100 Lee Highway After just 11 days on the market, 2100 Lee Highway #117 Arlington, VA 22201 is SOLD
Listed for $465,000
Sold for $460,000
🍾
January Market Statistics are out! @mcenearneyasso January Market Statistics are out! @mcenearneyassociates puts together this awesome market summary by location and property type. Average sale prices are up over $50k in Northern Virginia alone!
Today's #FridaySpotlight is @unionpie! Located in Today's #FridaySpotlight is @unionpie! Located in #viennava inside @jamminjava, is this secret #pizza spot with razer thin crust and delicious flavors. In addition, they have potato wedges (loaded if you want to go for it and definitely order the side cheese), and Nutella pizza. Definitely place your order online for an easy pick up process. Pro tip: their "hot"  sauce is REALLY hot!
I am so honored and humbled to be included in the I am so honored and humbled to be included in the @arlingtonmagazine #topproducers list again this year! Read my full page, including a shout out to pandemic parenting, in this months issue! Thank you for the constant support to my clients and friends ❤️
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© 2021 • Laura Schwartz • McEnearney Associates iamge