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    • The Process
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    • Marketing Plan
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    • Sellers Consult
  • Meet Laura
  • Vendor Guide
  • Let’s Talk

Call 703.283.6120 to discuss your real estate needs

Laura@GuidingYourMove.com
Laura Schwartz, RealtorLaura Schwartz, Realtor
  • Home
  • Buying
    • The Process
    • Mortgages
    • Buyer Consult
    • Search
  • Selling
    • Selling with Laura
    • Marketing Plan
    • Staging and Photography
    • What’s Your Home Worth?
    • Sellers Consult
  • Meet Laura
  • Vendor Guide
  • Let’s Talk

Marketing Plan

Pre-Market Plan

    • Home walk-through with advice on where to declutter, clean, repair and/or replace
    • Staging services, if necessary
    • Service provider referrals
    • Finishing touches (reorganize books on shelves, provide artwork for the walls if necessary, clear off counters for photos)
    • Professional photography with floorplan measurements
    • 3D Matterport tours
    • Full color brochures with photos and text description
    • Map of amenities and directions for agents to show
    • House location survey for buyers/agents to see when in the house, if available
    • Brokers open house with catered lunch on the Tuesday before the property goes live
    • Advertisements sent to targeted geographic agents most likely to have a buyer for the property a week before the event

Coming Soon

    • The rules for how “Coming Soon” advertising have changed considerably since 2019.
    • Coming soon status in BrightMLS means that the property can NOT be shown until it is “active” but that it can be advertised publicly, once it is:
      • Coming soon email blast to other real estate agents across all firms
      • Coming soon social media post (Facebook, Instagram)
      • Coming soon rider on the sign post with For Sale sign, when allowed
      • Custom website for your home with individual rider on the signpost (when applicable)
      • Every reference online and in print will be pointed to the custom website

How We Sell It

    • Written in a language that will speak to the most likely buyer of the home
    • Most buyers want the facts: short & concise
    • Pet restrictions, if applicable
    • No real estate clichés
    • Community and local features
    • Historical and/or street specific intel (when appropriate)
    • Community highlights: Restaurants, Shopping, Parks, Schools, Attractions, Public transportation

Things To Make It Easy To See

    • Brochure box on the sign post checked frequently to make sure it’s not empty
    • Sentrilock (electronic lockbox) and backup key in Combo box

Just Listed Marketing

    • Cross posted to thousands of websites including Realtor.com, Trulia, Zillow, McEnearney and syndication to every other brokerage website and affiliates
    • Open House first Sunday on the market
    • Promoted on every website and MLS

Ongoing Marketing

    • Each agent showing will receive a feedback request via email that will be shared with you. If no response is received, a call is placed to the agent within 48 hours of their showing.
    • Weekly visits to the property to check on the condition, marketing material in the unit and in the box on the sign post, keys, and make sure it’s show ready
    • Weekly updates on competing properties and closed sales
    • Weekly updates on showing totals and feedback
    • If feedback is similar from each agent, and it’s something that can be changed, will adjust as necessary

Price Reduction Strategy

    • If a price reduction becomes necessary, a whole new round of marketing will take place
    • Price reduction post to Blog, Agents, Database
    • Price reduction ads on Instagram and Facebook with best photo of the home or a collage
    • Open House for new buyer pool

Under Contract Marketing

    • Continued advertising for a backup offer as a security
    • “Sale Pending” rider on sign post
    • “Sold” rider on sign post once all contingencies are released
Reviews on Zillow
4020339
"While looking for a realtor to sell our house our number one requirement was trust. We had to have someone we trust since we would be moving out of ... more "
5.0/5.0
by Libby hoffmann
4017009
"Laura is definitely the agent you want! We had the pleasure of working with Laura to sell our condo and buy our first SFH. Although this was not my ... more "
5.0/5.0
by zuser20150107163310068
3909271
"Laura was absolutely wonderful to work with and we highly recommend her! We were first-time home buyers and relied heavily on her as a result. She ... more "
5.0/5.0
by megmcg 1
  • Laura Schwartz
  • McEnearney Associates
  • 374 E Maple Ave, Suite 202, Vienna, VA 22180
  • 703.283.6120
  • laura@guidingyourmove.com

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Friday shoutout to @openroadgrill Hands down, the Friday shoutout to @openroadgrill Hands down, the best crispy chicken cobb salad out there, plus any restaurant that brings you popcorn to start is #1 in my book. Awesome indoor space with TVs for sports watching or outdoor bar (with more TVs) if you want to enjoy the weather as it warms up! Also don't sleep on their onion rings and loaded grilled cheese. Awesome comfort food.

#viennava @viennavafoodies @mcenearney.mclean #dmveats #dmvfoodies
🌟Just Listed🌟 📍430 Malcolm Rd NW Vienna V 🌟Just Listed🌟
📍430 Malcolm Rd NW Vienna VA 22180
🚨5 bedrooms + Main Level Office, 4.5 Bathrooms, 2 Car Garage, .62 acre lot
🤩Great floorplan built by @evergreenehomes in 2020 features everything you need: screened in porch, expanded garage, office, huge pantry, mudroom, large primary bedroom suite with 2 walk in closets, big basement rec room, bonus flex space perfect for gym/theater/storage.
📙Louise Archer, Thoreau, Madison
$1,800,000
Open Saturday and Sunday!
Find more photos and floorplan at www.430MalcolmRd.com
Welcome back @nationals fans! Opening day is next Welcome back @nationals fans! Opening day is next Thursday! Today's @ffxnow and @tysonsreporter neighborhood expert column is full of deals, transportation tips, and food tips for attending a Nationals game! Plus a throwback pic to 2019. Link in bio. ⚾️
I've always been nervous about the tree in the mid I've always been nervous about the tree in the middle of my backyard when it's really windy. It would drop branches in the yard, on our deck, sometimes hit the roof but thankfully we never had any damage. But the winds this week made me extra nervous so I called out JL Tree Service for some peace of mind and we cut down the 22" tree in our yard. This brave man climbed all the way to cut it down. No crane. They showed up on time, when promised, priced matched, and cleaned up when they were done. Highly recommend if you need any tree work done! 

#viennava #townofvienna #viennavirginia #realtormom
March raffle time!! Enter by Friday to win $25 to March raffle time!! Enter by Friday to win $25 to @bearbranchtavernvienna!! www.SchwartzRaffle.com
Are you team patio or team screened in porch? Are you team patio or team screened in porch?
How many of us drive by these cemeteries located a How many of us drive by these cemeteries located around #viennava without a second thought to why they're there? I took a deep dive into the history around the cemeteries in town and for someone who is not really a history buff, found it fascinating. We have gravesites from Civil War leaders, freed slaves, the first doctor in Vienna, and a legendary Reverend. They're all on the historic registry and absolutely worth a read in todays #neighborhoodexpert post for @tysonsreporter and @ffxnow 

#viennavirginia #townofvienna #historicsites #civilwarhistory
Friday Funday....also spotlighting a local organiz Friday Funday....also spotlighting a local organization: the @viennabusinessassociation! If you're a local business based in #ViennaVA consider joining the VBA. They have fun mixers, happy hours, lunch and learns and you get to network with other small/large business owners in the area. Great way to get connected in our little town! 

#viennavirginia #townofvienna #viennavabusiness #smallbusiness #businessowners #entrepeneur
Just listed on one of my favorite streets in town, Just listed on one of my favorite streets in town, not just because of the cul de sac and direct access to the w&od trail, but because the neighbors are awesome 🤗
408 Talahi Rd SE Vienna VA 22180
#viennava #townofvienna #viennavarealtor #viennavirginia
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© 2023 • Laura Schwartz • McEnearney Associates iamge