Marketing Plan

Pre-Market Plan

• • Home walk-through with advice on where to declutter, clean, repair and/or replace

• • Staging services, if necessary

• • Service provider referrals

• • Finishing touches (reorganize books on shelves, provide artwork for the walls if necessary, clear off counters for photos)

• • Professional photography with floorplan measurements

• • 3D Matterport tours

• • Full color brochures with photos and text description

• • Map of amenities and directions for agents to show

• • House location survey for buyers/agents to see when in the unit

• • Brokers open house with catered lunch on the Tuesday before the property goes live

• • Advertisements sent to targeted geographic agents most likely to have a buyer for the property a week before the event

Coming Soon

• • The rules for how “Coming Soon” advertising have changed considerably since 2019.

• • Coming soon status in BrightMLS means that the property can NOT be shown until it is “active” but that it can be advertised publicly, once it is:

• • • Coming soon email blast to other real estate agents across all firms

• • • Coming soon social media post (Facebook, Instagram)

• • • Coming soon rider on the sign post with For Sale sign, when allowed

• • • Custom website for your home with individual rider on the signpost (when applicable)

• • • Every reference online and in print will be pointed to the custom website

How We Sell It

• • Written in a language that will speak to the most likely buyer of the home

• • Most buyers want the facts: short & concise

• • Pet restrictions, if applicable

• • No real estate clichés

• • Community and local features

• • Historical and/or street specific intel (when appropriate)

• • Community highlights: Restaurants, Shopping, Parks, Schools, Attractions, Public transportation

Things To Make It Easy To See

• • Directionals placed from major road to the property, if allowed

• • Brochure box on the sign post checked frequently to make sure it’s not empty

• • Sentrilock (electronic lockbox) and backup key in Combo box

Just Listed Marketing

• • Cross posted to thousands of websites including Realtor.com, Trulia, Zillow, McEnearney and syndication to every other brokerage website and affiliates

• • Open House first Sunday on the market

• • Promoted on every website and MLS

Ongoing Marketing

• • Each agent showing will receive a feedback request via email that will be shared with you. If no response is received, a call is placed to the agent within 48 hours of their showing.

• • Weekly visits to the property to check on the condition, marketing material in the unit and in the box on the sign post, keys, and make sure it’s show ready

• • Weekly updates on competing properties and closed sales

• • Weekly updates on showing totals and feedback

• • If feedback is similar from each agent, and it’s something that can be changed, will adjust as necessary

Price Reduction Strategy

• • If a price reduction becomes necessary, a whole new round of marketing will take place

• • Price reduction post to Blog, Agents, Database

• • Price reduction ads on Craigslist, Instagram and Facebook with best photo of the home or a collage

• • Open House for new buyer pool

Under Contract Marketing

• • Continued advertising for a backup offer as a security

• • “Sale Pending” rider on sign post

• • “Sold” rider on sign post once all contingencies are released