Marketing Plan – Laura Schwartz, Realtor

Pre-Market Plan

Home walk-through with advice on where to declutter, clean, repair and/or replace
Staging services, if necessary
Service provider referrals
Finishing touches (reorganize books on shelves, provide artwork for the walls if necessary, clear off counters for photos)
Professional photography with floorplan measurements
3D Matterport tours
Full color brochures with photos and text description
Map of amenities and directions for agents to show
House location survey for buyers/agents to see when in the unit
Brokers open house with catered lunch on the Tuesday before the property goes live
Advertisements sent to targeted geographic agents most likely to have a buyer for the property a week before the event

Coming Soon

Coming soon blast to thousands of realtors across every brokerage
Coming soon status in MRIS (when applicable)
Coming soon email blast to my database
Coming soon social media post (Facebook, Instagram)
Coming soon rider on the sign post with For Sale sign, when allowed
Custom website for your home with individual rider on the signpost (when applicable)
Every reference online and in print will be pointed to the custom website

How We Sell It

Written in a language that will speak to the most likely buyer of the home
Most buyers want the facts: short & concise
Pet restrictions, if applicable
No real estate clichés
Community and local features
Historical and/or street specific intel (when appropriate)
Community highlights: Restaurants, Shopping, Parks, Schools, Attractions, Public transportation

Things To Make It Easy To See

Directionals placed from major road to the property, if allowed
Brochure box on the sign post checked frequently to make sure it’s not empty
Sentrilock (electronic lockbox) and backup key in Combo box

Just Listed Marketing

Cross posted to thousands of websites including Realtor.com, Trulia, Zillow, Keller Williams and syndication to every other brokerage website and affiliates
Open House first Sunday on the market
Promoted on every website and MLS
Sign in sheet with requests for feedback

Ongoing Marketing

Each agent showing will receive a feedback request via email that will be shared with you. If no response is received, a call is placed to the agent within 48 hours of their showing.
Weekly visits to the property to check on the condition, marketing material in the unit and in the box on the sign post, keys, and make sure it’s show ready
Weekly updates on competing properties and closed sales
Weekly updates on showing totals and feedback
If feedback is similar from each agent, and it’s something that can be changed, will adjust as necessary

Price Reduction Strategy

If a price reduction becomes necessary, a whole new round of marketing will take place
Price reduction post to Blog, Agents, Database
Price reduction ads on Craigslist, Instagram and Facebook with best photo of the home or a collage
Open House for new buyer pool

Under Contract Marketing

Continued advertising for a backup offer as a security
“Sale Pending” rider on sign post
“Sold” rider on sign post once all contingencies are released

Reviews on Zillow

"While looking for a realtor to sell our house our number one requirement was trust. We had to have someone we trust since we would be moving out of ... more "

5.0/5.0

by Libby hoffmann

"Laura is definitely the agent you want! We had the pleasure of working with Laura to sell our condo and buy our first SFH. Although this was not my ... more "

5.0/5.0

by zuser20150107163310068

"Laura was absolutely wonderful to work with and we highly recommend her! We were first-time home buyers and relied heavily on her as a result. She ... more "

5.0/5.0

by megmcg 1